Turning bedtime story time into Jewish memories
For someone who grew up poor in Western Massachusetts, there’s nothing like watching a preschooler grin as an adult hands them a new book. For Harold Grinspoon, that poor boy who became an entrepreneur and real estate developer, “if you pride yourself on getting a return on your business, you also want a return on your investment in philanthropy.”
Grinspoon visited Kansas City last week to meet with the Jewish Community Foundation and to celebrate the success of PJ Library, a project he founded in 2005. It has expanded from Springfield, Mass., Grinspoon’s hometown, to more than 145 communities across North America. With matching dollars from the Jewish community, every month PJ Library sends Jewish books and music CDs to families of young children, ages 6 months to 8 years old.
The only requirement — a parent or grandparent needs to request the books! And there’s no charge to the family. More than 70,000 children are now part of this innovative project, with an additional 44,000 receiving books through their preschools in Israel’s Sifriyat Pijama program.
The Grinspoon Foundation provides 60 percent of the cost to send a package containing a book or CD each month to participating families. Local donors and foundations provide another $40 per family. Greater Kansas City’s PJ Library project has more than 65 percent of the eligible families on board. Rosalie Eisen, PJ Library’s national community development director, who accompanied Grinspoon here, attributes that high percentage to successful community cooperation and generous donors.
“This younger generation wants to see community organizations cooperating,” she explained, noting that here local synagogues and organizations, the Jewish Community Center, and the Jewish Federation submit names so families can be “invited to participate.” And local donors have been extremely responsive; unlike other Jewish communities, there’s no waiting list for families who want to participate in PJ Library.
The invitational approach is obviously working. According to Grinspoon, “this is not just about books — it’s about building community.” With an intermarriage rate of more than 50 percent, Grinspoon and other Jewish philanthropists look to creative ways to engage young Jews who are detached from the organized Jewish community. “Only 28 percent of interfaith families raise their children Jewishly,” he added. But PJ Library is not just aimed at them.
Karen Gerson, local coordinator of PJ Library, related a story about a young observant family who rejected the offer to join — until she heard her friends talking about the books they were reading to their toddlers. “She was amazed,” Gerson added, “because she thought she had all the books her kids needed. She signed up immediately.”
One local parent has been raving about the program since its inception here four years ago. “My husband’s great aunt and uncle signed our son up for the program when he was born,” said Tracy Shafton.
“Our daughter just turned 3 and we signed her up as soon as she was born.”
The Shafton kids are not the only ones who get excited every month when they get their books or CDs in the mail. Another PJ Library parent, Todd Schemel added, “These enriching books … are a wonderful way to snuggle up and end a day together in a meaningful way, exploring a Jewish perspective on how to live life. These books create so much excitement when they arrive and always inspire good conversation for us, too.
Eisen said they’ve collected more than 44,000 thank you letters from kids and their families. “A military family in Italy wrote to say as the only Jewish family in his small town, PJ Library has made a difference in helping them maintain their Judaism,” she said. But they’ve also received e-mails from Jews in large cities who, for one reason or another, weren’t involved with their local Jewish community. “PJ Library turns bedtime moments into Jewish moments,” Eisen added, no matter where the family lives.
“My husband and I think the program is extremely important,” added Shafton. “I think the biggest challenge my generation will face within the Jewish community is probably how to maintain and cultivate our Jewish identity. In my opinion, the PJ Library program directly addresses that challenge. We feel very fortunate to have the program here in our community.”
“Our donors are very supportive,” Gerson added. The local brochure boasts a long list of donors, both part of the Jewish Community Foundation and from the Jewish community at large. She sees it as a win-win for everyone. “It’s an easy sell to donors and it’s collaborative.” The initial letter from the PJ Library states that it’s “a gift” and Gerson, as well as Eisen and Grinspoon agree that: “you never know when this gift will open doors for recipients.”
Gerson also gave credit to her group of “12 amazing volunteers who plan PJ Library programs throughout the year.” In fact, there’s one coming up next month: “PJ in the Park”, scheduled for 10 a.m. Sunday, June 5, at the Austin Harmon Park, 7727 Delmar in Prairie Village.
So what’s next for Harold Grinspoon? His foundation has already given away more than $72 million, and not just for PJ Library. Taking inspiration from the Container Corporation of America, which last century produced posters of great American quotes enhanced by art, Grinspoon envisions doing the same with Jewish quotes. “We hope to send 12 quotes, suitable for framing, to PJ Library families. And we’ll make larger versions available to synagogues and Jewish institutions,” he said.
Both local and national PJ Library staff and volunteers are working on keeping “graduates” of the program involved. PJ Library’s publisher, Marshall Cavendish, will launch an exclusive line of children’s books for the general public. A “PJ Library Goes to Camp” series has been introduced and “PJ Library Goes to School” is being piloted in six communities. “We get it next year,” added Gerson with a smile.
For more information or to register a local child for PJ Library, call Gerson at (913) 327-8143 or e-mail her at . To learn more about PJ Library, visit www.pjlibrary.org.
It was a trip to Israel as part of the Helzberg Fellows program that was the final step in Greg Azorsky’s decision to start a new business where he would design and sell Israeli themed T-shirts.
MADAME PRESIDENT — We extend félicitations (congratulations) to Cyprienne Simchowitz, who has just been elected to a two-year term as president of the Alliance Française de Kansas City. Simchowitz, an international business consultant and an attorney who owns CYSIM International, is a native of Paris, France, and has lived in Kansas City for 28 years. AFKC is an organization dedicated to the appreciation of the French language as well as Francophone culture, history and art. The Alliance provides opportunities for members and interested people of the area to get together on a regular basis to exchange ideas as well as increase their knowledge of the Francophone world.
FROM MAMA’S KITCHEN — Congregation Kol Ami recently published “Memorable Recipes,” a cookbook to raise funds for the Reform congregation featuring 152 treasured recipes all contributed by congregants. Committee member Anita Hampshire said many of the recipes were “handed down from our mothers” while others are favorites that the cooks picked up here and there through the years. The book sells for $15 and can be purchased at Kol Ami, 7501 Belinder in Prairie Village or at the 42nd Annual Symphony Designers’ Showhouse gift shop until May 22. It’s located at 1000 Westover Road in Kansas City, Mo. For more information contact Kol Ami at (913) 642-9000.
DIPS AND DIVES — Congregation Beth Torah member Randal Strong-Wallace opened an exhibit for roller coaster lovers last week, which runs through May 28 at the Blue Djinn Gallery. It features working models of the five roller coasters from Kansas City’s World of Fun in 1980, plus a special exhibit of photographs. A meet the builder reception will take place Sunday, May 15, from noon until 5 p.m. If you miss this exhibition, you can catch another exhibit at Union Station beginning June 1. The gallery is located at 1400 Union Avenue in Kansas City, Mo. The exhibit runs from 10 a.m. to 4 p.m. Tuesday-Saturday. For more information visit www.docsnyderprints.com or call (816) 518-4649.
Members of Congregation Beth Israel Abraham & Voliner take pride in calling their congregation a welcoming, caring and spirited Orthodox congregation. Its leadership wants more people in the Jewish community to experience that without worrying about financial obligations, so it’s throwing open its doors and offering free membership for a year to any Jewish individual, student, couple or family.
When it’s time for an assistant pulpit rabbi to move on to his next opportunity, he usually has to move hundreds of miles away. But when the time came for Rabbi Neal Schuster to leave The Temple, Congregation B’nai Jehudah a couple of years ago, he got lucky and didn’t even have to move his family into a new home. Instead he drives about 70 miles round trip to serve as the rabbi/senior Jewish educator for the University of Kansas Hillel in Lawrence.
Tamara Schuster has a framed quote on her desk at the Hyman Brand Hebrew Academy, where she is the director of admissions, which describes her overarching goal in nearly every aspect of her life. The quote, from the Jewish Outreach Institute, reads: “I pledge to reach out and welcome everyone interested in finding Jewish meaning and community, wherever they may be on their journey.”
Readers of the Kansas City Jewish Chronicle, who present the ad on Page 6 of this week’s edition, will be able to view the “Diana, A Celebration” exhibit at Union Station for just $15 on Tuesdays, May 10 and May 17. Regular admission for the exhibit is $18-$23.50. The exhibit will be on display through June 12.
QUEEN OF GIVING — Nordaunian AZA held its annual Matzo Ball Saturday night. After being crowned queen in 2010, Meryl Engle dedicated her philanthropic efforts to Head for the Cure. She chose the charity because brain cancer was all too familiar to her and many of her friends. She worked with her uncle, Jim Engle, owner of James Engle Custom Homes, to build a house and donate the profits to HFTC. Meryl personally worked to engage a plethora of subcontractors to provide their services and supplies at no cost or at a reduced cost. In some cases, subcontractors even contributed a donation. During Saturday night’s festivities, she presented a check for $57,365 to HFTC. Meryl is the daughter of Teala and John Engle.
AEPi ROCK-A-THON — The Alpha Epsilon Pi Jewish fraternity at the University of Missouri-Columbia recently held its annual Rock-A-Thon raising more than $80,000 for The American Cancer Society. That’s the the largest amount raised by this bi-annual fundraiser to date. This year’s rocker, Lenny Goldman of Buffalo Grove, Ill., rocked for 63 consecutive hours. Kansas Citian Jeff Mallin was the fraternity’s rocker 30 years ago. In support of the event his mother, Beverly Mallin, quit smoking when her then college-age son stood up after completing the 63-hour-rocking-marathon. Jeff Mallin stopped by to support the event again this year and to visit his son and Beverly’s grandson, Zach, a freshman member of AEPi.
Jerusalem native Lilach Nissim arrived in Kansas City in early November as the Jewish Federation of Greater Kansas City’s fourth Israeli shlicha (Hebrew for female emissary). Her main job here is to educate Kansas Citians about Israel. Twice in the course of the next two weeks she’ll have a chance to give people a taste of Israel at citywide events — Yom HaAtzmaut (Israel Independence Day) and Yom HaZikaron (Israel’s Memorial Day).
As the specialist and congregation consultant for the North American Reform movement in the program areas of caring community and family concerns, a major part of Rabbi Richard Address’s work has been in the development and implementation of the project on sacred aging. This project has been responsible for creating awareness and resources for congregations on the implication of the emerging longevity revolution with growing emphasis on the aging of the baby boom generation. This aging revolution has begun to impact all aspects of Jewish communal and congregational life.