The Jewish Community Foundation has recently undergone a complete redesign of its brand identity. Local design firm Indicia has created a fresh and modern brand for the organization that reflects the Foundation’s creative and innovative approach to philanthropy. {mprestriction ids="1,3"}Central to the new identity is a logo that pairs simple, clean typography with an organically drawn plant. The plant’s symbolism echoes the Talmudic saying, “As my ancestors planted for me before I was born, so do I plant for those who will come after me,” and signifies growth and prosperity. The complete circle surrounding the plant evokes the cycle of life and represents the many services the Foundation provides for donors of all ages and stages of life.
The brand identity features a new color palette which includes a vibrant bright green and an elegant slate gray.
“The JCF marketing committee, working in concert with Foundation staff, undertook an initiative to refresh the Jewish Community Foundation brand with an eye toward the future,” says marketing committee chair Alana Muller. “Our hope was to create a clean and modern design complete with a recognizable mark to differentiate our organization from others. I’m very pleased with the outcome and believe the plant motif evokes a sense of firm roots with a vision for growth, prosperity and abundance.”
Other elements of the new brand include coordinating collateral materials and a refreshment of JCF’s website.
Though the Jewish Community Foundation has a new look, the organization is dedicated to providing the same personalized philanthropic services it has delivered for more than 55 years. To learn more about the Jewish Community Foundation visit jcfkc.org or call 913-327-8245.{/mprestriction}
