Jewish Family Services recently welcomed Bruce Broce and Karen Massman VanAsdale to its management team. Broce is now chief advancement officer and VanAsdale has joined JFS as director of marketing and communications for the 119-year-old social service agency.
Broce officially came on board with JFS in December following an extensive search. He recently was the Midwest Regional Director of Philanthropy at Children International. He has also held key development roles at Kansas State University (where he earned his bachelor’s degree), University of Kansas Medical Center and University of Missouri
After obtaining his master’s degree in cultural anthropology from Temple University, Broce began his development work in Panama in 2001. There, he oversaw the anthropology department of the Truth Commission of Panama, which investigated human rights abuses committed by the military regime from 1968-89. Broce was also responsible for building a development operation bolstering the Truth Commission’s ability to realize the large scope of work within the two-year mandate.
“This past year has been an unprecedented challenge, and I’m incredibly impressed with how quickly JFS pivoted to provide relief to vulnerable communities,” Broce said. “I’m so excited to have the opportunity to partner with staff and volunteers to share JFS’s compelling story and mission and help grow its base of support so that we can continue meeting the needs as they arise.”
VanAsdale joined JFS in October following the retirement of Brenda Althouse. She brings an impressive background to her position with JFS in which she oversees all aspects of communications and marketing. VanAsdale, who has a journalism degree from the University of Kansas, has successfully increased profits and awareness for corporations and nonprofit organizations. Previous positions include roles at The Kansas City Ballet, Terracon, Starlight Theater, the Coterie Theatre and Parris Communications. In addition, VanAsdale was co-owner of Equity Communications Group and spent several years at The Kansas City Star, including a stint as the residential real estate editor.
A native of Kansas City and a lifelong volunteer, VanAsdale is currently a board member of the Kansas City Chapter of the International Association of Business Communicators (IABC) and a museum guide at the Nelson-Atkins Museum of Art. Other leadership positions include those with the Brain Injury Association of Kansas and Missouri, MOCSA, and the Junior League of Kansas City, Mo.
“I am eager to help raise awareness of this incredible organization and its impact especially during these evolving and challenging times,” VanAsdale said. “Supporting and strengthening the Kansas City community by providing essential programs and services for individuals and families coping with crises and life’s everyday challenges is a strong motivator for me.”